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Getting started with Nectarr: from your product to your first decision

A useful strategy starts with an accurate picture of your product. Set up your workspace, review the analysis, and choose a first goal you can actually measure.

Nectarr3 min read
A laptop under a magnifying glass, with stepping stones leading to a green sprout on a blue background.

You have built a product. The next question is often harder: who should hear about it, through which channel, and with what budget? Nectarr helps you organize these decisions in a workspace that connects your product, strategy, and experiments.

The first step is to give Nectarr a reliable starting point before you launch a campaign.

1. Start with your product URL

Paste your product address into the getting-started page. Nectarr reads accessible pages to identify your value proposition, pricing, potential customers, and the alternatives people might compare you with.

Use the public site that explains your offer. A login screen or an almost empty landing page gives the analysis little to work with. If your website is not ready, you can describe your product manually.

2. Review what Nectarr understood

Treat the analysis as a proposal to check. A fact stated on your website and a hypothesis inferred from it are different kinds of information.

Confirm accurate information, correct imprecise descriptions, and reject assumptions that do not fit your business. Pay particular attention to your audience, pricing, and the problem you solve.

Add constraints your website does not reveal: a market you cannot serve, a feature still in beta, or limited capacity for customer onboarding. These details affect which actions make sense.

3. Choose an observable goal

“Build awareness” leaves plenty of room for interpretation. Winning your first paying customers or improving trial conversion gives you a more concrete starting point.

Enter your current situation, desired outcome, and available budget. These values guide a strategy; they are not a guarantee of results.

A small budget is usually easier to learn from when it supports a few focused hypotheses. Spreading it across many channels makes the outcome harder to interpret.

4. Connect useful sources

Your website explains your product. It does not replace business data. Connect the available integrations that help measure revenue or the customer journey.

Check that events match your definitions of a signup, activation, or customer. A chart is useful only when you understand what it counts. If a source is missing, treat the resulting gaps as gaps rather than assuming the numbers are complete.

5. Make one decision, then learn

Review the proposed strategy and choose an experiment that answers a specific question. Check its deliverable, cost, success metric, and the steps that need your approval.

Your first milestone in Nectarr: an accurately described product, a clear question, and a measurable next action.

You can then ask Nectai about your product memory or request an explanation of your strategy. Better context makes it more useful for deciding what to do next.

Get started with Nectarr